by Adam Boettiger on December 7, 2008
Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English business magnate, best known for his Virgin brand of over 360 companies. Branson’s first successful business venture was at age 16, when he published a magazine called Student. He then set up an audio record mail-order business in 1970. In 1972, he opened [...]
by Adam Boettiger on December 4, 2008
Scott Monty is head of social media at Ford. With over 5,000 followers and over 7,600 updates under his belt, Scott is the epitome of how Big Brand should listen to and engage in conversation with their customers.
Now, if Scott’s account had been established at the beginning of the Big Three senate bailout hearings, of [...]